Marketing and Communications

The Importance of Brand Voice in All Communications

The Ultimate Guide to Creating Authentic Connections That Drive Customer Loyalty and Business Growth

PR

Data-Driven Storytelling in Public Relations

How Analytics and Narratives Combine to Create More Impactful, Credible PR Campaigns

PR

Case Study: How PR Won (or Lost) an Election

Real-World Examples of Campaign Communication Success and Failure

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Marketing and Communications

The Importance of Brand Voice in All Communications

In today’s saturated digital marketplace, where over 500,000 brands compete across 2,000+ product categories, having a distinctive brand voice isn’t...
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PR

The Role of PR in Political Campaigns

In today’s media-saturated political world, public relations has evolved from a supporting role to the cornerstone of successful electoral campaigns....
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PR

How News Cycles Affect PR Planning

In the fast-paced world of public relations, timing isn’t just important—it’s everything. The news cycle, which determines what stories media...
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PR

10 PR Terms Every Beginner Should Know

Entering the world of public relations can feel overwhelming, especially when conversations are filled with industry jargon and specialized terminology....
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PR

Data-Driven Storytelling in Public Relations

In today’s information-saturated world, public relations professionals face an unprecedented challenge: capturing and maintaining audience attention while building genuine credibility....
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PR

Media Gatekeeping: What It Means for PR Pros

In today’s information-saturated world, understanding media gatekeeping is crucial for PR professionals seeking to break through the noise and reach...
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Press Release

What Is a Boilerplate in a Press Release?

A boilerplate in a press release is a standardized paragraph that appears at the end of every press release, providing...
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PR

What Is the PESO Model in PR?

In today’s rapidly evolving digital world, traditional public relations strategies alone are no longer sufficient to capture and maintain audience...
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PR

Case Study: How PR Won (or Lost) an Election

Political campaigns live and die by their ability to communicate effectively with voters. In today’s hyper-connected world, public relations strategy...
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PR

The Ethics of Public Relations in 2025

In 2025, public relations professionals face an unprecedented ethical world where traditional boundaries between communication, technology, and public trust have...
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PR

The Difference Between Branding, Marketing, and PR

In today’s competitive business world, understanding the distinction between branding, marketing, and public relations (PR) is crucial for any entrepreneur...
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PR

The History of Public Relations

Public relations has transformed from ancient persuasion techniques to a sophisticated professional discipline that shapes how organizations communicate with their...
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