WWE is eager to make the most of their NXT brand as television rights talks approach. The company wants to secure the best deal possible and is focused on rebuilding NXT to regain its former glory. In an effort to compete with All Elite Wrestling (AEW), WWE aims to surpass AEW’s 18-49 demographic ratings. Additionally, the company wants to revive NXT’s touring schedule, where the brand can perform at 2,000-seat venues every week, taping TV shows on the road like Raw and Smackdown.
Endeavor and Nick Khan, WWE’s president, are pushing to turn NXT into a sustainable third brand. The goal is to improve ratings, securing a good rights fee, and eventually making NXT a profitable entity. WWE plans to build up the brand’s ratings by focusing on the 18-34 age group, which has been a challenge for them in the past. However, with the recent addition of Dominik Mysterio and Rhea Ripley to the roster, NXT has seen significant improvement in this demographic.
WWE NXT (Via WWE/Twitter)
The company is also exploring ways to attract more fans and increase attendance. A potential strategy is to feature main roster superstars at NXT events as dark matches, giving fans a unique incentive to attend. This approach would allow NXT talent more screen time on TV and provide a bonus for fans in attendance.
The article concludes that WWE’s plans for NXT are centered around revitalizing the brand and making it a viable touring entity. With the recent success of Judgment Day in building attention and attracting new viewers, it will be interesting to see how WWE executes their strategy. Will they be able to achieve their goals and bring NXT back to its former glory? Only time will tell.
