Braze, a customer engagement platform, has announced its plan to acquire OfferFit, an AI decisioning company, for $325 million. The acquisition aims to enhance Braze’s capabilities in delivering highly personalized customer experiences through AI-driven decision-making. The agreement includes a mix of cash and Braze Class A common stock, and the deal is expected to close in the fiscal quarter ending July 31, 2025, pending customary closing conditions.
OfferFit’s AI Enhances Personalization and Customer Engagement Through Autonomous Experimentation and Learning
OfferFit specializes in AI decisioning, which enables autonomous experimentation and learning to create highly relevant and personalized customer interactions. Its technology is designed to optimize customer engagement by recommending individualized, cross-channel customer journeys. This aligns with Braze’s mission of enhancing customer engagement solutions with AI-driven automation and personalization.
Braze Strengthens AI Capabilities with $325 Million Acquisition of OfferFitThe AI technology behind OfferFit can personalize over 100 characteristics in an email, helping businesses improve customer signups and reactivation campaigns. OfferFit has been working alongside customer engagement platforms like Braze to deliver these personalized experiences. By acquiring OfferFit, Braze is positioning itself as a leader in AI-powered customer engagement.
OfferFit Co-Founders Emphasize Partnership and AI-Driven Personalization in Braze Acquisition
OfferFit’s co-founders, George Khachatryan and Victor Kostyuk, shared their excitement about the acquisition in a blog post. They reflected on the company’s journey, emphasizing the challenges of making optimal decisions at scale and how their partnership with Braze has been productive. They believe that joining Braze will help accelerate their vision for AI-driven personalization in customer engagement.
This acquisition represents a strategic move for Braze, reinforcing its commitment to AI-powered engagement solutions. With OfferFit’s AI decisioning technology, Braze will be better equipped to provide highly tailored customer experiences. The integration of OfferFit’s capabilities into Braze’s platform is expected to drive innovation in the customer engagement industry.