Marketing and Communications

The Importance of Brand Voice in All Communications

The Ultimate Guide to Creating Authentic Connections That Drive Customer Loyalty and Business Growth

PR

Data-Driven Storytelling in Public Relations

How Analytics and Narratives Combine to Create More Impactful, Credible PR Campaigns

PR

Case Study: How PR Won (or Lost) an Election

Real-World Examples of Campaign Communication Success and Failure

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    Cooper Flagg

    Duke’s NCAA Hopes in Jeopardy as Cooper Flagg’s Ankle Injury Raises Concerns

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    Jahmai Mashack’s Buzzer-Beater Lifts Tennessee Over Alabama in Thrilling Finish

    MSU’s Dominant Three-Game Stretch Cements Big Ten Title Contender Status

    MSU’s Dominant Three-Game Stretch Cements Big Ten Title Contender Status

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    Gervonta Davis’ Controversial Knee Sparks Debate as Roach Calls for Rematch

    Gervonta Davis’ Controversial Knee Sparks Debate as Roach Calls for Rematch

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    Cooper Flagg Shines in Duke’s Home Finale as Fans Urge Him to Stay Another Year

    Kyrie Irving Suffers Knee Sprain in Mavericks’ Loss, Uncertain Timeline for Return

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    How to Follow Up With Reporters Without Annoying Them

    How to Build Relationships With Journalists

    Game Patches Between Esports Tournaments, How They Affect The Hype

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    Gardner Minshew

    Chiefs Add Gardner Minshew as Backup QB Amid Uncertainty Over Wentz’s Future

    Laremy Tunsil

    Commanders Acquire Pro Bowl Tackle Laremy Tunsil in Major Trade With Texans

    Eagles Lose Key Defenders as NFL Free Agency Kicks Off With Record-Breaking Contracts

    Eagles Lose Key Defenders as NFL Free Agency Kicks Off With Record-Breaking Contracts

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PR

How to Get Promoted in a PR Role

Getting promoted in public relations requires more than just doing your job well—it demands strategic thinking, proactive behavior, and a...
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PR

Common Pitfalls When Managing Multiple PR Accounts

Managing multiple public relations accounts simultaneously is a complex juggling act that many agencies and PR professionals face daily. While...
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PR

How to Price PR Services for Clients

Pricing public relations services can feel like uncharted waters, especially when clients expect clear value propositions while you’re building intangible...
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PR

How to Start Your Own PR Firm

Starting your own PR firm represents an exciting opportunity to transform your communication expertise into a profitable business venture. The...
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PR

Career Pathways in Public Relations

The public relations industry is experiencing unprecedented growth, with a global market value exceeding $133 billion as of 2025. This...
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PR

How to Network as a PR Freelancer

Networking as a PR freelancer isn’t just about collecting business cards or adding LinkedIn connections—it’s about cultivating authentic relationships that...
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PR

Building a Portfolio as a PR Consultant

In today’s competitive public relations, a well-crafted portfolio serves as your most powerful marketing tool, distinguishing you from countless other...
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PR

Integrating PR With Paid Media for Maximum Reach

In today’s fragmented media world, brands face an unprecedented challenge: cutting through the noise to reach their target audiences effectively....
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PR

Tips for a Successful PR Internship

Starting a public relations internship can feel overwhelming, but it’s one of the most valuable stepping stones to a successful...
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PR

Best Practices for PR Client Retention

In the competitive world of public relations, client retention has become the cornerstone of sustainable business growth. While acquiring new...
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PR

Should You Specialize or Go Broad in PR?

The public relations industry is experiencing unprecedented growth, with the PR market size projected to reach $131.2 billion by 2032....
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PR

Real-World Examples of PR Crisis Done Right

In today’s hyper-connected digital world, a single misstep can spiral into a full-blown public relations nightmare within hours. Social media...
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