In today’s fast-paced and ever-evolving media landscape, public relations professionals must constantly adapt, learn, and innovate to keep up with emerging trends.
Whether you’re a seasoned PR expert or a communications novice, staying sharp is essential, and one of the best ways to do so is by listening to insightful podcasts.
PR podcasts offer real-time knowledge from the best in the business—sharing tips, strategies, case studies, and industry gossip—all through an accessible format you can enjoy on your daily commute, during a workout, or in between meetings.
One of the most popular and informative PR podcasts today is The Spin Sucks Podcast, hosted by Gini Dietrich. Gini is a respected voice in the PR community and the founder of Spin Sucks, a platform known for bridging PR and modern marketing.
Her podcast covers integrated communications, reputation management, crisis communication, and the evolving role of digital PR. Each episode provides practical guidance to help PR professionals measure impact, integrate strategies, and stay relevant in a world increasingly driven by metrics and analytics.
Her ability to simplify complex topics and offer real-world advice makes this podcast essential listening, especially for those managing campaigns in fast-moving industries.
Another standout is the PRovoke Media Podcast, produced by the team behind PRovoke (formerly The Holmes Report), which has long been regarded as a thought leader in global public relations.
This podcast offers deep dives into major industry trends and global communications issues, featuring interviews with leading executives and agency heads from around the world. Discussions range from the impact of AI on public relations to the ethical responsibilities of communicators during times of crisis.
The PRovoke Media Podcast is especially useful for senior professionals who want to understand not just tactics, but the broader shifts reshaping the industry on a global scale.
If you’re looking for something more conversational and fun while still being highly informative, The PR Wine Down delivers just that. Hosted by seasoned PR professionals April White and Laura Schooler, the podcast offers a blend of practical tips, industry anecdotes, client horror stories, and weekly commentary on current PR wins and fails.
The tone is light-hearted, but the content is serious business. Each episode serves as both entertainment and education, making it a refreshing change from more traditional formats. It’s ideal for agency professionals who deal with the chaos of client expectations and deadlines daily.
For those interested in a broader understanding of how media works, On the Media from WNYC Studios is another must-follow. Although it’s not focused solely on PR, it provides critical insight into how media narratives are created and consumed.
The podcast explores the intersection of journalism, technology, politics, and public perception, often highlighting how media decisions influence public opinion.
For PR professionals, understanding these forces is crucial to shaping effective messaging and knowing how your campaigns might be interpreted—or misinterpreted—in the public eye.
The entrepreneurial side of PR gets plenty of attention on The Business of PR, hosted by Nicole Myden. This podcast is specifically designed for solo practitioners, freelancers, and boutique agency founders looking to build a business that aligns with their values and goals.
Nicole shares insights on pricing, branding, scaling services, and creating work-life balance in the high-pressure PR world.
Through interviews and solo episodes, she provides a roadmap for growing a PR career with intention and purpose. It’s an ideal podcast for those transitioning from traditional agency roles to independent consulting or entrepreneurship.
Veterans in the PR space will appreciate the depth and history offered by For Immediate Release (FIR), a podcast hosted by Shel Holtz and Neville Hobson.
This show has been around for years and remains a trusted source for in-depth discussions on corporate communications, employee engagement, technology’s role in PR, and reputation management.
Top PR Podcasts to FollowFIR often tackles big-picture issues that many other podcasts shy away from, such as the ethical implications of new tech tools or the evolving role of internal communications in remote workplaces. With a more academic tone, it’s perfect for communications leaders and strategic thinkers.
Meanwhile, Pitchin’ and Sippin’, hosted by Lexie Smith, offers a modern, upbeat take on the art of media pitching and brand storytelling. Smith interviews journalists, PR pros, and entrepreneurs to explore what works (and what doesn’t) when trying to get media coverage.
The podcast is full of tactical advice on crafting compelling pitches, managing rejection, building authentic journalist relationships, and creating PR plans for small businesses. It’s especially useful for startups and solo founders doing their own PR.
For those who want insights from top-tier campaigns and media strategies, the PR Week Podcast delivers interviews with major players in the PR world, from corporate executives to agency leaders and nonprofit comms experts.
The podcast highlights successful campaigns, dissects industry news, and reflects on where the profession is headed. Hosted by the editors of PRWeek, it often includes breakdowns of the Edelman Trust Barometer, trend forecasts, and reactions to current events.
It’s well-produced and professional—ideal for mid- to senior-level communicators working in corporate or agency environments.
Media coaching and preparation are often overlooked in PR training, but The Media Training Podcast, hosted by Brad Phillips, fills that gap perfectly. Brad, the author of The Media Training Bible, offers short, digestible episodes focused on presentation skills, message discipline, and handling tough questions during interviews.
He frequently shares examples of media interactions gone wrong—and what could have been done differently. This podcast is especially valuable for executives, spokespeople, and PR coaches who need to prepare clients for live appearances or press briefings.
Last but certainly not least is GovComms, a podcast tailored for those working in government and public sector communications. Produced by the Centre for Strategic Communication Excellence, GovComms focuses on issues like transparency, stakeholder engagement, public trust, and crisis communications in civic institutions.
It’s one of the few PR podcasts that caters specifically to communicators who work with policy, governance, or nonprofit causes. Topics range from digital transformation in the public sector to strategic messaging during elections or public health emergencies.
Together, these podcasts represent a rich and diverse collection of perspectives in the world of public relations. Some are playful and conversational, others are serious and strategic—but all provide valuable insight into how communications professionals can build brands, manage crises, and tell stories that resonate.
Listening regularly can sharpen your awareness of trends, introduce you to new tools and tactics, and inspire you with creative campaigns from around the world. With each episode, you’re gaining access to the minds of PR leaders, journalists, and media strategists who live and breathe communications.