The WWE’s recent events at London’s O2 Arena have shattered records, with the Money in the Bank event becoming the most successful and highest-grossing in its history. The combined gate revenue from both events reached a staggering $5.4 million, making it a truly remarkable achievement. Throughout the events, viewership jumped 17 percent from last year’s record, and sponsorship revenue was up a notable nine percent compared to the previous year.
The success of the events can be attributed to a variety of factors. WWE saw a significant increase in social media engagement, with the Bloodline Civil War match reaching an astonishing 40 million video views in the first 48 hours, a four-fold increase from the top clip at Night of Champions. The event also set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
The momentum from the events carried over to TV ratings, with Friday’s episode of SmackDown on Fox drawing 2.51 million total viewers, up 17 percent versus a year ago, and was number one in the 18-49 demographic with a 0.7 rating and 897,000 total viewers, up 39 percent compared to the previous year.
Money In The Bank (Via WWE/Twitter)
The success of the events is a testament to the enduring popularity of WWE and its ability to draw large crowds and audiences. The UK being a key market for the company, it is no surprise that WWE has decided to return to the O2 Arena in the future. With the company’s recent achievements, it will be interesting to see what other records they will be able to break in the months to come.
WWE’s recent events in London have not only set new records but have also demonstrated the company’s resilience and ability to adapt to changing circumstances. The combined gate revenue from both events is a testament to the power of live events and the enduring popularity of WWE. With the company’s loyal fan base and continued success, it is likely that WWE will continue to break records and achieve new heights in the future.
