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WWE’s Money in the Bank Event Sets New Bar for Success

Logan Paul (Via WWE/Twitter)

The WWE’s Money in the Bank event has concluded, and fans worldwide are eagerly anticipating the next major showcase. The Bloodline Civil War stole the show, receiving widespread acclaim from fans. Moreover, the event was a commercial success, garnering 17,600 buys on pay-per-view, a significant increase from last year’s event.

According to the Wrestling Observer Newsletter, the number of buys for the event represents a phenomenal 82 percent increase from last year’s event. This increase is impressive, considering the rise of streaming services and the decline of traditional TV pay-per-view. The event’s afternoon time slot in the UK surprisingly did not deter fans, nearly doubling last year’s event, which took place in prime time.

Money In The Bank (Via WWE/Twitter)

The success of the event could pave the way for WWE to host more afternoon pay-per-view events in the future. The company rarely ventures into afternoon time slots, but Money in the Bank’s strong showing may give them reason to reconsider. Interestingly, satellite dish owners, who are a decreasing demographic, accounted for more buys for Money in the Bank and Forbidden Door events compared to last year.

On the other hand, cable buys followed a more expected trend, declining for Forbidden Door and increasing for Money in the Bank, although not to the same extent as satellite dish owners. Late buyers of Money in the Bank were also less likely to have purchased Forbidden Door compared to those who watched the events live. As for when London will host its next pay-per-view event, only time will tell, but there is certainly a strong case for hosting a WrestleMania show in the city.

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