The ongoing feud between WWE’s top superstars, Seth Rollins and Roman Reigns, has taken a new turn with both champions trading verbal jabs about each other’s titles. The tension boiled over after Cody Rhodes won the 2024 Men’s Royal Rumble match, with Rollins proposing that Rhodes should face him at WrestleMania 40 instead of Reigns. Rollins, the holder of the World Heavyweight Championship, referred to Reigns’ Undisputed WWE Universal Championship as a “Hollywood” title, implying that Reigns only holds it because of political maneuvering.
Reigns, however, responded on SmackDown, diminishing the significance of Rollins’ World Heavyweight Championship, claiming it is merely a consolation prize for those who have been unsuccessful in dethroning him as the reigning champion. The bitter feud between the two champions has been simmering for some time, with both men having a long history of in-ring rivalry dating back to their days as part of The Shield.
The verbal sparring match has raised questions about the significance of each title and which one holds more validity. According to Sean Ross Sapp behind Fightful’s paywall, WWE’s higher-ups are not concerned about the trash talk, citing the company’s partnership with UFC through TKO, where similar insults are more commonplace. Instead, the executive sees the jabs as a way to spark discussion among fans, with both champions having valid reasons to claim superiority for their respective titles.
The decision on which title holds more validity ultimately lies with the fans, and it remains to be seen how WWE will continue to book their respective feuds in the coming weeks. Meanwhile, Seth Rollins’ WrestleMania 40 direction has been revealed, with Roman Reigns set to face The Rock at The Showcase of The Immortals.